The Reality Check

This is a presentation based on a Pricing and Value class conference call held on 7/21/2016. The information presented in this video draws the base-line for our understanding of pricing and value. This allows us to establish a reality-based calculation for the REAL cost of our labor and our REAL capacity for production. This information and understanding of it becomes the reality-based foundation we can use to understand and establish our place in the market, how to price our goods, and develop our customer base. I hope you find it useful!

Make sure to check out the extensive Q&A audio captured after this presentation!